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If somebody discovered a $7,000 Dior purse being bought for $1,700, they may be suspicious. That is why, for mother-daughter duo Dianne and Gabrielle Melillo, the consignment enterprise is not nearly good merchandise. It is about belief.
“We work in a discipline the place our objects are pre-owned,” Gabrielle says. “Our clients should belief us and our stage of transparency. We deal with them like we might deal with our mates. We might by no means steer them within the flawed course on this stuff.”
The Melillos are franchisees with Season 2 Consign, a model that sells secondhand items in particular person and on-line. They opened their first territory in 2023 in central New Jersey (a territory is their assigned area for sourcing items), and this yr, after being named one of many Worldwide Franchise Affiliation’s Franchisees of the Yr, they opened a second territory in northern New Jersey — making them Season 2 Consign’s first multi-unit homeowners. Right here, they share what they’ve discovered constructing a trust-based enterprise.
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Dianne, why did you resolve to open a Season 2 Consign franchise?
I spent a few years working because the nationwide gross sales director of North America for high-end European designer Giambattista Valli. I am 58, and my husband owns auto physique retailers. He made me suppose that I wished to personal my very own enterprise. I used to be promoting and shopping for my very own luxurious objects on the secondary market. When Season 2 Consign introduced on Instagram that they had been going to begin franchising, I jumped on it.
Gabrielle, why did you resolve to turn into a 50-50 associate along with your mother?
I labored for a couple of completely different corporations, various from trend to lip balms. I knew about e-commerce as a result of I ran the businesses’ web sites. I am 31, and I give up my job to do that. I wished to begin my very own enterprise as effectively.
What had been your largest challenges?
Dianne: The technical half was an enormous studying curve. We use software program for the whole lot: loading issues onto the web site, how we do issues with our consigners. Gabrielle actually knew that side of it, however I knew the place we may make a revenue, how objects wanted to be priced, what the good luxurious objects could be if we may get them.
Gabrielle: I needed to be taught all the names of the leathers, the sorts of purses, extra concerning the luxurious side of it, and all the historical past behind the luxurious objects and luxurious manufacturers. We’ve a really savvy buyer base.
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How do you achieve these savvy clients’ belief with pre-owned objects?
Dianne: Folks will attain out to us by way of DMs. They will contact us by way of Instagram. One buyer purchased a $2,000 bag from us and requested us for a video on how you can change the strap. One other one requested us to take a photograph of one thing in a bag. We’re very private with our clients and our consigners on so many ranges. We’ll take that video for them.
Is that sort of customer support completely different from what your opponents provide?
Gabrielle: Very completely different.
Our clients aren’t simply our followers. We always get feedback thanking us for serving to them. I really feel like the one method we get to that stage of feedback is if you end up so near your clients.
Dianne: And since Gabrielle is my daughter, now we have insane belief between us. We’ve the identical targets for this enterprise, and we work so exhausting. It is such an unbelievable labor of affection.
Do you ever meet your clients in particular person?
Dianne: Sure, once we do pop-up retailers. We did occasions at a rustic membership, a boutique, and a few spas. Many of the girls who get Botox and spa remedies are prepared and prepared to purchase luxurious objects.
That seems like a target-rich setting for refilling your inventory too.
Dianne: A few of these girls have such huge collections, they’re giving up their baggage that they do not use anymore. That is mainly the place we get our stock. These occasions — a few of them have been actually superb for us.
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